DeidrePopovich

Teaching

I teach marketing research, consumer behavior, and experimental design, with an emphasis on clear thinking, responsible methods, and applying behavioral science to real-world decisions.

Institution

Texas Tech University
Rawls College of Business

Rawls College of Business

Teaching Experience

Selected courses and guest lectures.

Undergraduate Courses

  • MKT 3356: Marketing Research and Analysis
    2015–2019; Fall 2020 (Online); Fall 2021–2022; 2024-Present
  • MKT 3352: Consumer Behavior
    Summer 2018–2019; Fall 2021; 2024-Present
  • BA 4383 / WGS 4301: From Disney to Beyoncé: Analyzing Gender, Race and Sexuality in Marketing and Popular Culture
    Fall 2020 (Online)

Graduate Courses

  • MKT 5375: Experimental Design and Analysis in Marketing
    Spring 2021–Present (Online)
  • MKT 6310: Consumer Behavior PhD Seminar
    Spring 2022, 2026

Guest Lectures

  • PRSC 2330, Advocacy and Activism
    October 2025
  • MKT 6300, Colloquium in Marketing
    April 2025
  • MKT 6320, Advanced Topics in Marketing Research
    April 2023
  • Vanderbilt University, Owen Graduate School of Management
    April 2019 (Face-to-face); April 2021 (Online); March 2022 (Face-to-face)
  • PR 4301: Business Foundations for Public Relations
    November 2019
  • MKT 5360: Marketing Concepts and Strategies
    August 2016

Teaching Approach

My courses emphasize (1) asking better questions, (2) matching research methods to the question, and (3) translating insights into actionable, ethical decisions. Students practice building surveys, analyzing data, and communicating findings clearly to non-technical audiences.