Media & Speaking
For press inquiries, please email deidre.popovich@ttu.edu.
News
Selected media contributions and campus talks.
Quick Links
Media Contributions
A selection of interviews, articles, and podcasts.
- “100% human” to become luxury label amid AI craze
- Instacart AI Pricing Could Trigger Backlash
- The end is in sight for the penny as retailers find themselves short
- MINTED NO MORE Millions of Target and Walmart shoppers hit with long lines and extra fees as payment option disappears
- Halloween 2025: Consumers Crave Flavor Mashups, Value
- Insurance warning signs in doctors’ offices might discourage patients from speaking openly about their health
- Social media influencers try to get us to buy more: Here's how to beat them at their game
- Tariffs as a marketing strategy? Here's how companies are framing the import tax
- Forget Inflation and Tariffs. Summer is Party Time!
- Calorie counts on menus and food labels may not help consumers choose healthier foods, new research shows
- As Prices Rise, Repair and Resale Could Become Economic Lifelines
- When Boycotts Go Your Way
- Why Does Online Shopping Make Me Feel Like Absolute Crap?
- Entitled Couple’s Plan to Scam Catering Company Goes Horribly Wrong
- Starbucks wants to reclaim its coffeehouse crown. It won't be easy
- The Pumpkin Spice Tax: To savor the flavor of fall, you will have to pay
- How to win over customers in inflationary times. Hint: It’s not just about price
- Buc-ee’s – Not Your Father’s Fuel Stop
- Wine Nutrition Labels May Surprise Consumers
- ‘Drip Pricing’ Has the Attention of Regulators, Consumers as Inflation Lingers
- Rawls Research Spotlight: The Impact of Nutrition Labeling on Consumer Perceptions of Wine
- Healthcare Marketing (Conversations with Dr. David Dobson)
- Think wine is a virtue, not a vice? Nutrition label information surprised many US consumers
- Prodded everywhere to tip, Americans often say no
- Why are Americans spending so much on Amazon, DoorDash delivery long after COVID's peak?
- Is restaurant tipping getting out of hand?
- We're All Narcissists: The Rise of the Personalized Product
- Americans are tipping more often, even if they don’t want to
- Gift card scam spawns LPD investigation, raises question of consumer rights
- Why are Flintstones vitamins and cereal still popular decades after the show ended?
- You’re Much More Likely to Buy an EV if You’ve Ever Had a Ride in One
- Quick Questions Vol. 2, I’ve Got Questions with Mike Simpson
- Why CVS Receipts Are So Long
- Second-Hand Economy Goes Mainstream as Shoppers Hit Supply Knots
- Welcome to the Delta economy: You can't always get what you want when you want it
- Marketing Professor Studies Consumer Decision-Making Related to Self-Control, Health Care
- Researchers Examining Consumer Perceptions of Health Care, Affordability
- Inside Texas Tech: Inside the World of Marketing
- Dr. Popovich Selected as Fellow in the Institute for Inclusive Excellence
- Beta Gamma Sigma Designated as "Honors Chapter"
- Partnerships Benefit Marketing Students and Community
- Prioritizing Publishing: Group Aims to Help Women Faculty in Research
Campus Talks
Selected invited talks and presentations.
- 2026 Healthcare Marketing: The Psychology of Patient Decision-Making
- 2025 Consumer Decision-Making in Healthcare
- 2024 The Joint Impact of Retailer Price Image and Price Primacy on Product Evaluations
- 2022 Consumers’ Perceptions of Healthcare Access and Affordability in Texas
- 2021 Fem..Femin...Feminism! Why Does the Word “Feminism” Generate So Much Disdain?
- 2017 The Attribute Uncertainty Effect: How the Deliberation of Common Information Can Create Biased Judgments
- 2017 Service Learning Faculty Fellows: The Good, The Bad, and The Ugly