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Media Contributions
- Forget Inflation and Tariffs. Summer is Party Time!. The Food Institute, May 16, 2025.
- Calorie counts on menus and food labels may not help consumers choose healthier foods, new research shows, The Conversation, May 12, 2025.
- As Prices Rise, Repair and Resale Could Become Economic Lifelines, Dismal Science, May 10, 2025.
- When Boycotts Go Your Way, NPR and Marketplace Morning Report Podcast, March 6, 2025.
- Why Does Online Shopping Make Me Feel Like Absolute Crap?, Self Magazine, November 20, 2024.
- Entitled Couple’s Plan to Scam Catering Company Goes Horribly Wrong, Bored Panda, November 16, 2024.
- Starbucks wants to reclaim its coffeehouse crown. It won't be easy, MSN, November 15, 2024.
- The Pumpkin Spice Tax: To savor the flavor of fall, you will have to pay, USA Today, October 15, 2024.
- How to win over customers in inflationary times. Hint: It’s not just about price, Retail Dive, August 5, 2024.
- Buc-ee’s – Not Your Father’s Fuel Stop, The Food Institute, June 28, 2024.
- Wine Nutrition Labels May Surprise Consumers, The Academic Minute Podcast, March 29, 2024.
- ‘Drip Pricing’ Has the Attention of Regulators, Consumers as Inflation Lingers, The Food Institute, February 29, 2024.
- Rawls Research Spotlight: The Impact of Nutrition Labeling on Consumer Perceptions of Wine, February 12, 2024.
- Healthcare Marketing (Conversations with Dr. David Dobson), February 8, 2024.
- Think wine is a virtue, not a vice? Nutrition label information surprised many US consumers (The Conversation), January 22, 2024.
- Prodded everywhere to tip, Americans often say no (NBC News), November 16, 2023.
- Why are Americans spending so much on Amazon, DoorDash delivery long after COVID's peak? (USA Today), September 28, 2023.
- Is restaurant tipping getting out of hand? (The Hill), June 23, 2023.
- We're All Narcissists: The Rise of the Personalized Product (The Hustle), March 6, 2023.
- Americans are tipping more often, even if they don’t want to (NBC News), February 4, 2023.
- Gift card scam spawns LPD investigation, raises question of consumer rights (EverythingLubbock.com), December 28, 2022.
- Why are Flintstones vitamins and cereal still popular decades after the show ended? (Marketplace), December 2, 2022.
- You’re Much More Likely to Buy an EV if You’ve Ever Had a Ride in One (CNN Business), July 8, 2022.
- Quick Questions Vol. 2, I’ve Got Questions with Mike Simpson Podcast (KNX News Los Angeles), July 7, 2022.
- Why CVS Receipts Are So Long (CNN Business), January 29, 2022.
- Second-Hand Economy Goes Mainstream as Shoppers Hit Supply Knots (Bloomberg), November 9, 2021.
- Welcome to the Delta economy: You can't always get what you want when you want it (CNN Business), September 15, 2021.
- Marketing Professor Studies Consumer Decision-Making Related to Self-Control, Health Care (Texas Tech Today), July 21, 2021.
- Researchers Examining Consumer Perceptions of Health Care, Affordability (Texas Tech Today), August 27, 2020.
- Inside Texas Tech: Inside the World of Marketing (KTTZ), November 7, 2018.
- Dr. Popovich Selected as Fellow in the Institute for Inclusive Excellence (Rawls College News), September 14, 2018.
- Beta Gamma Sigma Designated as "Honors Chapter" (Rawls College News), September 4, 2018.
- Partnerships Benefit Marketing Students and Community (Rawls College News), February 2, 2018.
- Prioritizing Publishing: Group Aims to Help Women Faculty in Research (Texas Tech Today), June 10, 2016.
Campus Talks
- “Consumer Decision-Making in Healthcare,” (2025), Talk presented at the Texas Tech University Health Sciences Center (January).
- “The Joint Impact of Retailer Price Image and Price Primacy on Product Evaluations,” (2024), Talk presented at the Texas Tech Honors College (April).
- “Consumers’ Perceptions of Healthcare Access and Affordability in Texas,” (2022), Talk presented at the Rawls College Diversity Symposium (November).
- “Fem..Femin...Feminism! Why Does the Word “Feminism” Generate So Much Disdain?” (2021), Talk presented at the Rawls College of Business Donuts & Diversity Series (April).
- “The Attribute Uncertainty Effect: How the Deliberation of Common Information Can Create Biased Judgments,” (2017), Paper presented at the Texas Tech College of Media and Communication (April).
- “Service Learning Faculty Fellows: The Good, The Bad, and The Ugly,” (2017), Panel discussion presented at the Texas Tech Teaching Learning and Professional Development Center (April).